How to market yourself

Having the right skills and experience isn’t always going to be enough to get you the job. Marketing yourself can be really effective in getting you noticed by employers. Here are some tips on how you can sell yourself better and land the role that you are going for.

Find your target audience

Identify the potential employers you would like to work for and do as much research on them as possible and the industry you would like to work in. Understanding the ethos, the skills and personality of the organisation can be useful in showing the employer that you are serious about the job and the organisation.  This will also help to establish your credibility and increase your profile above the other candidates.

Show your personality

When you are applying for jobs don’t be afraid to add a little bit of flair and personal touch to your application. You should be trying to market yourself as a well-rounded individual, so your interests and personal skills will be part of that whole package.


Building a network provides you with links to individuals and organisations that will help you get the job you want. One of the easiest places to build a network is online. Social media gives you a platform to join forums and discussions that will help you stay up to date with what is happening in your industry. Platforms like LinkedIn can make it easier for you to research companies and identify the people in your network that are connected to those companies.

Create your own content

A great way to market yourself and increase your network is by creating your own content. Create videos and blogs, based on the industry you work in/would like to work in. It is going to show future employers that you have a lot of knowledge about the industry and you are passionate about it. Share your content on social media, this going to allow you to reach new audiences and get your name out there.



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